5 Blogs Before Lunch tag:typepad.com,2003:weblog-193428 2008-12-02T07:05:07-08:00 The weblog companion of "5 Meetings Before Lunch" marketing consultancy TypePad Burger King Debuts "Whopper Virgins" tag:typepad.com,2003:post-59351210 2008-12-02T07:05:07-08:00 2008-12-02T07:05:09-08:00 There is a bit of a brew-ha-ha brewing over a new Burger King campaign which features a taste-test among "Whopper Virgins"--those who have not yet experienced the thrill of a Whopper.BK is teasing a new campaign with a short mocumentary...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=1aa604e2eadc322779d31b5fc9f2f159&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=1aa604e2eadc322779d31b5fc9f2f159&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=1aa604e2eadc322779d31b5fc9f2f159" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Guns N' Roses Upset over Dr. Pepper Giveaway tag:typepad.com,2003:post-59349404 2008-12-02T06:26:06-08:00 2008-12-02T06:26:06-08:00 Dr Pepper owes every person in the U.S. a can of soda. And, perhaps, an apology to Guns N' Roses.In a promotion centered around the release of Guns N' Rose's album "Chinese Democracy." The soda company offered every man, woman...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=7ddf53044c9f1a4bd1358d1371c9bfb6&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=7ddf53044c9f1a4bd1358d1371c9bfb6&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=7ddf53044c9f1a4bd1358d1371c9bfb6" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Bear Market Brought To You By Jack Daniel's tag:typepad.com,2003:post-59324446 2008-12-01T16:01:09-08:00 2008-12-01T16:01:09-08:00 The folks over at TechCrunch spied and interesting ad placement on the MarketWatch website. Jack Daniel's is running a "Countdown to Close" banner ad which tracks the minutes and seconds to the market close each day, indirectly suggesting that it...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=5067a468678a26d1c096526abb302399&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=5067a468678a26d1c096526abb302399&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=5067a468678a26d1c096526abb302399" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Unilever CEO and Other Execs Were Trapped By Terrorists In India tag:typepad.com,2003:post-59323802 2008-12-01T15:42:10-08:00 2008-12-01T15:42:11-08:00 For many of us who have worked for multi-national corporations Mumbai (formerly Bombay) was always on the itinerary for international travel. India long has been one of the biggest developing markets for most companies. So, the incidents of the last...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=9c30694e16aa9a49012100311fdacf58&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=9c30694e16aa9a49012100311fdacf58&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=9c30694e16aa9a49012100311fdacf58" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen A 20-year-old Energizer Bunny Keeps Going, And Going, And Going tag:typepad.com,2003:post-59323222 2008-12-01T15:24:54-08:00 2008-12-01T15:24:55-08:00 The Energizer Bunny is about to enter its 20th year. The pink bunny, donning sunglasses and pounding a drum has been embedded in the American lexicon for two decades. The flip-flop-wearing bunny was created by a special effects expert named...<br style="clear: both;"/> <a href="http://www.pheedo.com/feeds/ht.php?t=c&amp;i=7cd9359087ea75b34bb950da21bb1eeb&amp;p=1"><img style="border:0;" src="http://www.pheedo.com/feeds/ht.php?t=v&amp;i=7cd9359087ea75b34bb950da21bb1eeb&amp;p=1" border="0" /></a> daveibsen Happy Thanksgiving, from AT&T tag:typepad.com,2003:post-59157230 2008-11-27T07:03:12-08:00 2008-11-27T07:05:24-08:00 <br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=b6c215a8773ed0d6443ec4336c6ff582&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=b6c215a8773ed0d6443ec4336c6ff582&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=b6c215a8773ed0d6443ec4336c6ff582" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Auto Shows Feeling The Pinch: They're "probably not the best use of our marketing dollar right now." tag:typepad.com,2003:post-59157018 2008-11-27T06:56:30-08:00 2008-11-27T06:56:30-08:00 The Auto Show industry is about to be hit, and hit hard. Reports are that many car companies are pulling back from spending their marketing dollars at car shows that seem a little bit like "fat" during these days of...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=b06db736fd8db226a5a6c3ef07788cd7&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=b06db736fd8db226a5a6c3ef07788cd7&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=b06db736fd8db226a5a6c3ef07788cd7" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen SanDisk Uses Social Media Strategy for "Cyber Weekend" Promotion tag:typepad.com,2003:post-59156570 2008-11-27T06:43:01-08:00 2008-11-27T06:43:02-08:00 SanDisk is launching a "Cyber Weekend" three-day sale at 12:01 a.m. Saturday. To promote the sale, the company and its PR agency, Cohn & Wolf, deployed a social network strategy using ads and video on sites such as Facebook, YouTube...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=4543d33f823ccc04fb47afb3f921eaf2&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=4543d33f823ccc04fb47afb3f921eaf2&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=4543d33f823ccc04fb47afb3f921eaf2" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Social Network Ads Not So Clickable tag:typepad.com,2003:post-59019542 2008-11-25T06:29:20-08:00 2008-11-26T08:37:41-08:00 The popularity of social network sites is indisputable. Reports are that nearly 1/2 of the U.S. population visits sites like Facebook, MySpace, Bebo and the like. But even though more than three in four social network users visit these sites...<br style="clear: both;"/> <a href="http://www.pheedo.com/feeds/ht.php?t=c&amp;i=823d171ae2fe3283e6d4605f68196d67&amp;p=1"><img style="border:0;" src="http://www.pheedo.com/feeds/ht.php?t=v&amp;i=823d171ae2fe3283e6d4605f68196d67&amp;p=1" border="0" /></a> daveibsen General Motors is ending its relationship with Tiger Woods tag:typepad.com,2003:post-59018036 2008-11-25T05:42:25-08:00 2008-11-26T08:38:41-08:00 Tiger Woods has a lot of endorsement deals--American Express, Nike, Tag Heuer, etc. etc. But going forward, he'll have one less paycheck coming his way as GM, citing the difficult economy, and Tiger, citing his desire to spend more time...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=1269cc43c63e8d653b0bcd48332b0860&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=1269cc43c63e8d653b0bcd48332b0860&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=1269cc43c63e8d653b0bcd48332b0860" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen 88% of U.S. Teens Have Access To The Internet tag:typepad.com,2003:post-59019302 2008-11-25T05:11:00-08:00 2008-11-25T06:19:11-08:00 According to a report by the Center for the Digital Future, 88% if teens aged 12-14 have access the Internet, while 100% (really?) of the same age group in Britain are able to be online.Researchers in 13 countries talked to...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=bec3df7d285641d6b36880b232af2cd4&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=bec3df7d285641d6b36880b232af2cd4&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=bec3df7d285641d6b36880b232af2cd4" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Mixing Google With P&G: Ol' Skool Meets Old School tag:typepad.com,2003:post-58777908 2008-11-20T06:32:42-08:00 2008-11-20T06:32:43-08:00 Procter & Gamble spends nearly $9 billion on advertising. They must know a thing or two about it. And, the folks at Google know a thing or two about online media.So, it seems logical that the two companies have lots...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=9a8030028b6569211b1f74b4a0954185&p=1"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=9a8030028b6569211b1f74b4a0954185&p=1"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=9a8030028b6569211b1f74b4a0954185" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Kelly Osbourne In TV Rehab For Virgin Media tag:typepad.com,2003:post-58777472 2008-11-20T06:21:44-08:00 2008-11-20T06:21:45-08:00 <br style="clear: both;"/> <a href="http://www.pheedo.com/feeds/ht.php?t=c&amp;i=0ca79a905e05503806a002ff428cdce5&amp;p=1"><img style="border:0;" src="http://www.pheedo.com/feeds/ht.php?t=v&amp;i=0ca79a905e05503806a002ff428cdce5&amp;p=1" border="0" /></a> daveibsen Bonobos--Mens Pants sold online, marketed through social media tag:typepad.com,2003:post-58703254 2008-11-18T19:33:25-08:00 2008-11-18T19:33:26-08:00 When Brian Spaly and Andy Dunn decided to start a clothing company, they opted to by-pass the idea of selling through traditional retailers, and advertising through traditional media. Selling online and advertising through social networks like Facebook, please meet Bonobos:Bonobos...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=1fde98c937636ca19ec9c4fabe8fe196" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=1fde98c937636ca19ec9c4fabe8fe196" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Nextel Campaign: What if Firefighters and Roadies Ruled The World? tag:typepad.com,2003:post-58701000 2008-11-18T18:19:16-08:00 2008-11-18T18:19:39-08:00 One of my latest, favorites: Nextel campaign, "What is XXX ruled the world."<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=e0806cb1cd058a223d0c035ee573e998" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=e0806cb1cd058a223d0c035ee573e998" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen American Ingenuity at Work: Obama "Hope on A Rope" tag:typepad.com,2003:post-58700298 2008-11-18T17:56:03-08:00 2008-11-18T17:56:04-08:00 Here's the 5 Blogs Before Lunch winner of most innovative marketing exploitation of the Obama presidential craze.Is it soap on the rope?Almost.No it's HOPE on a rope.The Dug Shop wants you to help clean up Washington. Totally vegan and and...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=40b047a3075e10f7f9cd173aafa182c8" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=40b047a3075e10f7f9cd173aafa182c8" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Obama, DiCaprio, Hamm and Phelps Featured as GQ "Men of the Year" tag:typepad.com,2003:post-58668388 2008-11-18T06:45:53-08:00 2008-11-18T06:50:05-08:00 GQ is out with its annual "Men of the Year" issue. This year there are four different covers, all worthy of acknowledgment: President-elect Barack Obama, actor Leonardo Dicaprio, Mad Men's Jon Hamm, and Olympian Michael Phelps. Take your pick. Other...<br style="clear: both;"/> <a href="http://www.pheedo.com/feeds/ht.php?t=c&amp;i=dbbf2ba25e9c13d56e00e62b1c019c21"><img src="http://www.pheedo.com/feeds/ht.php?t=v&amp;i=dbbf2ba25e9c13d56e00e62b1c019c21" border="0" /></a> daveibsen Tactical Transparency tag:typepad.com,2003:post-58667698 2008-11-18T06:27:13-08:00 2008-11-19T22:06:13-08:00 Companies have to breed trust among consumers by discussing their products on popular social media sites, says John C. Havens, co-author of a book called "Tactical Transparency." It's a behavior as well as a philosophy. He argues that the market...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=c7754c2aa247097e0966e5630482461f" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=c7754c2aa247097e0966e5630482461f" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Pepsi Ends Relationship With BBDO--The End of An Era tag:typepad.com,2003:post-58666676 2008-11-18T06:00:34-08:00 2008-11-18T06:00:35-08:00 BBDO has been Pepsi's advertising agency since before most of us have been born.But that's all over now that the account for Diet Pepsi has been shifted from BBDO to TBWA\Chiat\Day, ending a 48-year relationship and one of the most...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=2b469c03967533a4f7442b3eabff3067" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=2b469c03967533a4f7442b3eabff3067" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Jerry Yang's Departure Memo To Yahoo! Employees tag:typepad.com,2003:post-58665940 2008-11-18T05:40:29-08:00 2008-11-18T05:40:30-08:00 Yahoo!'s Jerry Yang has agreed to step down as CEO of the Internet giant, and return to his role as "Chief Yahoo!."Yang founded the company with David Filo as a Stanford student in 1994. Shareholders blame him for standing in...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=10d085bc6ddd7302f26fefe69199405d" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=10d085bc6ddd7302f26fefe69199405d" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen With Help From The Mob: Crowdsourcing tag:typepad.com,2003:post-58645426 2008-11-17T15:57:58-08:00 2008-11-17T15:57:59-08:00 "Crowdsourcing"—community-driven online creationJeff Howe, the originator of the term "crowdsourcing," explains the phenomenon and suggests what motivates people to work for little more than bragging rights. The key to making it work, he says, is transparency and the democratization of...<br style="clear: both;"/> <a href="http://www.pheedo.com/feeds/ht.php?t=c&amp;i=189888206ea6176d2cafe8a8dae0c884"><img src="http://www.pheedo.com/feeds/ht.php?t=v&amp;i=189888206ea6176d2cafe8a8dae0c884" border="0" /></a> daveibsen Micro-post: P&G Digital Guru Not Sure Marketers Belong on Facebook tag:typepad.com,2003:post-58639272 2008-11-17T15:44:10-08:00 2008-11-18T06:16:50-08:00 From Advertising Age: "Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=6ef80ea6022b99c34773facf7444a789" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=6ef80ea6022b99c34773facf7444a789" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Michelle Obama, The Tonight Show and J. Crew: An Accidental Product Placement Turned Into A Marketing Campaign tag:typepad.com,2003:post-58638372 2008-11-17T15:38:45-08:00 2008-11-17T15:38:46-08:00 A couple of weeks ago, first-lady-to-be Michelle Obama appeared on the Tonight Show. As a bit of a gag, Jay Leno asked how much Obama paid for her outfit (an obvious slap at Sarah Palin's clothes spending spree). Here's the...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=785af882220a2220b503e535bc91631c" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=785af882220a2220b503e535bc91631c" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen One Laptop Per Child Turns To Advertising To Get Its Message Out: “Give a Laptop. Get a Laptop. Change the World.” tag:typepad.com,2003:post-58637850 2008-11-17T15:28:37-08:00 2008-11-17T15:28:38-08:00 Television ad time, billboard space and magazine pages are being donated by media companies, including the News Corporation, CBS and Time Warner to help promote One Laptop Per Child.For $399, a person can donate an XO laptop and also receive...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=48d6c685a8004aa488440d58f8f2b8bc" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=48d6c685a8004aa488440d58f8f2b8bc" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen BMW Turns (To) Grey tag:typepad.com,2003:post-58605644 2008-11-17T06:27:15-08:00 2008-11-17T06:28:58-08:00 BMW has consolidated its US regional advertising accounts in to Grey West, San Francisco. Grey was the incumbent for the Western region, and now will handle advertising, interactive, direct and promotional marketing for four BMW regions, Eastern, Central, Western and...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=45c615a0cedcdb66ea4f80a5e075bafc"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=45c615a0cedcdb66ea4f80a5e075bafc"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=45c615a0cedcdb66ea4f80a5e075bafc" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Microsoft Is Switching Agencies for Zune. Batter up: Crispin Porter + Bogusky tag:typepad.com,2003:post-58549062 2008-11-15T11:19:48-08:00 2008-11-15T11:19:49-08:00 After creating the critically panned ads starring Bill Gates and Jerry Seinfeld, as well as the subsequent, and just as critically panned "I'm a PC" campaign, Crispin Porter + Bogusky has been handed the...ahem, critically panned Zune advertising business.Microsoft spends...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=7610108c7391c0047ef0364bb757b3c8" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=7610108c7391c0047ef0364bb757b3c8" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Levi Strauss Names Agency Finalists tag:typepad.com,2003:post-58548754 2008-11-15T11:04:36-08:00 2008-11-15T11:04:36-08:00 More details of the Christmas holiday-timed creative review for the Levi Strauss business. Levi's has always been considered a plum account--not only because of the $80 million media spend, but because of the opportunity to create some amazing work. So,...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=93791ec5b3fa54eaec338bd479c0c81e" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=93791ec5b3fa54eaec338bd479c0c81e" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Project Runway vs The Fashion Show. Bravo vs Lifetime tag:typepad.com,2003:post-58545756 2008-11-15T08:54:38-08:00 2008-11-15T08:54:39-08:00 The saga of Project Runway could be a reality TV show itself.The Weinstein Company owns the hit reality TV series "Project Runway" which has been a--pardon the pun--runaway hit on NBC's Bravo TV network for five seasons. The show was...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=ec599c405048cae30fd3868544a59648" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=ec599c405048cae30fd3868544a59648" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Mixing Wine and Philanthropy: Michael Vick's Abused Dogs Become Stars on Wine Labels tag:typepad.com,2003:post-58542190 2008-11-15T06:28:34-08:00 2008-11-15T06:28:35-08:00 A winery in Buelton California (think of the movie "Sideways") has launched The Vicktory Dogs Wine Collection featuring colorful portraits of 22 dogs confiscated from convicted felon and former NFL quarterback Michael Vick's Bad Newz Kennels. The dogs now live...<br style="clear: both;"/> <a href="http://www.pheedo.com/feeds/ht.php?t=c&amp;i=5722585e5b6e4a4efa5dd14a2d5f94b2"><img src="http://www.pheedo.com/feeds/ht.php?t=v&amp;i=5722585e5b6e4a4efa5dd14a2d5f94b2" border="0" /></a> daveibsen Do CEO's Take Social Media Seriously? Personally, yes. Professionally, not so much tag:typepad.com,2003:post-58541612 2008-11-15T05:55:00-08:00 2008-11-15T05:55:01-08:00 A recent survey of 200 chief executives by public relations firm Burson-Marsteller and PRWeek suggests that CEO's are not yet convinced that social media can be used as an effective marketing tool.The survey suggests that while many CEOs use social...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=d72b713d298614d8e439ee9ce4b67518" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=d72b713d298614d8e439ee9ce4b67518" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Top Chef Tops Ratings tag:typepad.com,2003:post-58513956 2008-11-14T09:39:24-08:00 2008-11-14T09:39:25-08:00 Broadcasting & Cable is reporting that the fifth season premiere of Bravo’s "Top Chef: New York" ranked number one in its time period against the cable competition with 1.87 million P18-49 and 2.7 million total viewers. The audience numbers were...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=20f03e5eb5e93bdc7a1d78969c7df399" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=20f03e5eb5e93bdc7a1d78969c7df399" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Mad Women tag:typepad.com,2003:post-58513490 2008-11-14T09:28:24-08:00 2008-11-14T09:28:25-08:00 Ad legend Jerry Della Femina reviews a new history of women in advertising, "Ad Women: How They Impact What We Need, Want, and Buy," by Juliann Sivulka for Forbes Magazine. Della Famina founded his first agency in 1967 and is...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=4b8d3733db2eb8522f5f45066595c9c8" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=4b8d3733db2eb8522f5f45066595c9c8" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Gap Wants You To "Mix It Up" This Christmas tag:typepad.com,2003:post-58512688 2008-11-14T09:10:02-08:00 2008-11-14T09:18:22-08:00 I am a huge fan of the advertising from Gap. Particularly the broadcast campaigns.This year's campaign features, not surprising, celebrities in brightly colored and highly layered Gap brand outfits, singing and dancing to holiday tunes.The campaign includes an interactive section...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=b17339222b9a3dbdda037daff540d2fd"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=b17339222b9a3dbdda037daff540d2fd"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=b17339222b9a3dbdda037daff540d2fd" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen 5 Gap Holiday Ads From Year's Past tag:typepad.com,2003:post-58513020 2008-11-14T08:50:00-08:00 2008-11-14T09:17:20-08:00 <br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=c58ab809f1e56d90753ad29373b86e8b" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=c58ab809f1e56d90753ad29373b86e8b" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Luxury Marketers Are No Longer Chasing Customers Too Far Down The Economic Ladder tag:typepad.com,2003:post-58504272 2008-11-14T06:16:40-08:00 2008-11-14T06:18:11-08:00 It turns out the "New Luxury" audience I blogged about back in April is not entirely as recession-proof as the "Real Luxury" demographic. The "New Luxury" demographic is hunkering down with the rest of the mass market, and is tightening...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=3208b8bfc4e46b15edad9b92ff7d2a1a" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=3208b8bfc4e46b15edad9b92ff7d2a1a" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen P. Diddy Launches "I am King" Fragrance--meant to appeal to those who voted for Obama tag:typepad.com,2003:post-58482262 2008-11-13T14:42:31-08:00 2008-11-13T14:42:31-08:00 Call him P-Diddy or Puff Daddy, Puffy or Diddy. Just don't call him shy, self-conscious or lazy.The rapper, actor and media mogul is launching a new fragrance called "I am King"--ready for the holidays, and to take advantage of the...<br style="clear: both;"/> <a href="http://www.pheedo.com/feeds/ht.php?t=c&amp;i=df9e9942e3e3e28268df26658e277e4b"><img src="http://www.pheedo.com/feeds/ht.php?t=v&amp;i=df9e9942e3e3e28268df26658e277e4b" border="0" /></a> daveibsen Cannes To Add "PR Lions" tag:typepad.com,2003:post-58481586 2008-11-13T14:24:46-08:00 2008-11-14T07:23:58-08:00 A couple of years ago I posted about the addition of the Cannes Media Lions, now, the Cannes Lions International Advertising Festival has added another competition to its 2009 lineup, the PR Lions.According to event organizers, the new contest will...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=bcf412a3633629b82471bfa2eaaa1dff" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=bcf412a3633629b82471bfa2eaaa1dff" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Iconic Imagery Delivered Virally: Shepard Fairey's Obama tag:typepad.com,2003:post-58458576 2008-11-13T07:35:44-08:00 2008-11-13T07:36:29-08:00 Here’s street artist Shepard Fairey discussing his Obama icon (on CBS news). It is a great example of what happens when imagery captures the essence of its subject. He discusses his surprise about its viral adoption and the opportunity to...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=69625699e96eb3a23e7e4ac8e50101c1" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=69625699e96eb3a23e7e4ac8e50101c1" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Green Handout Turns Marketer's Face Red tag:typepad.com,2003:post-58454660 2008-11-13T06:38:39-08:00 2008-11-13T06:38:40-08:00 Sainsbury's, the British supermarket chain, has seen a environmental campaign go terribly wrong, when it was revealed that a program targeting primary school children featured x-rated material.The retailer has apologized to angry parents for handing out a book called 'How...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=5945bfee3394e8ef24a79d7a68ffa808" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=5945bfee3394e8ef24a79d7a68ffa808" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen IDEO CEO Tim Brown Talks Ideas, and the Organizations that Stifle Them tag:typepad.com,2003:post-58453880 2008-11-13T06:20:00-08:00 2008-11-13T06:20:00-08:00 At IDEO's core DNA is innovation. IDEO is a designer of products, services, and experiences with projects ranging from Apple’s first mass-market computer mouse to aspects of Prada’s store in New York City to the patient-care delivery model at SSM...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=c8e042ec927d262b4ceadb7874baae70"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=c8e042ec927d262b4ceadb7874baae70"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=c8e042ec927d262b4ceadb7874baae70" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Dear Abercrombie & Fitch: Your Perennial Youth and Sex Positioning May Need A Makeover tag:typepad.com,2003:post-58429122 2008-11-12T16:13:10-08:00 2008-11-12T16:13:10-08:00 There is no doubt that Abercrombie & Fitch is in need of a makeover. Like a Pop Star, the brand's sexy perfection can be alluring, but only for a short period of time. They're a youth brand that hasn't figured...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=d29dedb82365cd525e4d494b89a74c6b" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=d29dedb82365cd525e4d494b89a74c6b" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Ad Campaign Asks "Why believe in a god? Just be good for goodness' sake." tag:typepad.com,2003:post-58428308 2008-11-12T15:45:26-08:00 2008-11-12T15:45:27-08:00 There's nothing better than a controversial Christmas ad.The American Humanist Association has launched a bus-board campaign in Washington D.C. with the headline: "Why believe in a god? Just be good for goodness' sake." 5 Blogs Before Lunch loves a provocateurThe...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=77e7993c96f81c32e80b55c1bc65c343" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=77e7993c96f81c32e80b55c1bc65c343" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Ozzy Osbourne, Doin' His Thing, In Samsung Ad tag:typepad.com,2003:post-58427776 2008-11-12T15:29:44-08:00 2008-11-12T15:29:44-08:00 There are no words...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=29f028a7f2a01ece33dc4dbc2984cc5e" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=29f028a7f2a01ece33dc4dbc2984cc5e" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Order a Pizza Without Leaving Your Facebook App tag:typepad.com,2003:post-58403328 2008-11-12T07:02:01-08:00 2008-11-12T07:02:01-08:00 Guess what, Social Media and Fast Food Restaurants have something in common: their target audiences.Pizza Hut, for example, just passed $1 billion in online sales, and they say that their Facebook application is generating a lot of business for them.So...<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=a452795a492f349b2775bb80c8f3ab24"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=a452795a492f349b2775bb80c8f3ab24"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=a452795a492f349b2775bb80c8f3ab24" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Holiday Christmas Parties: Should You Be Mr. Scrooge Or Mrs. Thrifty This Year? tag:typepad.com,2003:post-58396458 2008-11-12T05:59:07-08:00 2008-11-12T05:59:08-08:00 Financial services firms are canceling Christmas parties, deeming this an unseemly year for corporate celebration. But just because the economy is in the tank, does this change the purpose of the holiday corporate party?"Companies want to cut costs at the...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=59de35b8b150eed0e4e3dfaaadead514" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=59de35b8b150eed0e4e3dfaaadead514" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Sears' Holiday Promotions Feature "Heroes at Home Gift Registry" and "Don't Just Give A Gift, Grant A Wish" Campaigns tag:typepad.com,2003:post-58396230 2008-11-12T05:52:33-08:00 2008-11-12T05:52:34-08:00 Sears' "Heroes at Home Wish Registry" helps grant the holiday wishes of the men and women in active military service.Launched on Veteran’s Day, the program allows consumers to purchase gift cards for the families of servicemen and women who are...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=35efc16fc6f54d316a4e611e80671f11" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=35efc16fc6f54d316a4e611e80671f11" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Establishing The Michelle Obama Brand tag:typepad.com,2003:post-58345684 2008-11-11T06:52:18-08:00 2008-11-11T06:52:18-08:00 The media has been trying to define the Michelle Obama brand, and, for sure, the Obama camp is doing the same. While the President-elect must establish his brand based on his style and leadership abilities, the First Lady must do...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=7ee65ababae4fe71fa10bc432803884b" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=7ee65ababae4fe71fa10bc432803884b" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Army Recruitment Tactic: Ask Soldiers Direct Questions--"Straight From Iraq" tag:typepad.com,2003:post-58344266 2008-11-11T06:19:38-08:00 2008-11-11T06:19:38-08:00 No doubt one of the tougher jobs these days is being a military recruiter--and that includes the folks at the ad agency.The Army, Airforce, Navy and Marines must continually enroll new, volunteer, recruits to fill the ranks of the military....<br style="clear: both;"/> <a href="http://www.pheedo.com/click.phdo?s=7778257bc73d13355dfd6242ae6f7b4a"><img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=7778257bc73d13355dfd6242ae6f7b4a"/></a> <img src="http://www.pheedo.com/feeds/tracker.php?i=7778257bc73d13355dfd6242ae6f7b4a" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen TMI: Levi's RFP Said To Have Asked Agencies For Invoices From Other Clients tag:typepad.com,2003:post-58320026 2008-11-10T15:35:05-08:00 2008-11-10T15:35:06-08:00 There is such a thing as TMI: Too Much Information.Adverising Age is reporting that Levi Strauss & Co., in the RFP for media planning and buying for its Levi's and Dockers brands, asked agencies to share invoices for other clients...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=a9b7cbd7421c1f1ca57b375e3d8a5384" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=a9b7cbd7421c1f1ca57b375e3d8a5384" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen Bob Isherwood Leaves Saatchi & Saatchi after 22 years tag:typepad.com,2003:post-58317122 2008-11-10T14:16:54-08:00 2008-11-10T14:16:54-08:00 Bob Isherwood has quit his role as worldwide creative director of Saatchi & Saatchi, thus ending a 22 year relationship with the agency. Twenty-two years at the same agency is a remarkable achievement, given the average stay is typically 18...<br style="clear: both;"/> <img alt="" style="border: 0; height:1px; width:1px;" border="0" src="http://www.pheedo.com/img.phdo?i=484b00353dc483a3286c68fdfc6bcc0d" height="1" width="1"/> <img src="http://www.pheedo.com/feeds/tracker.php?i=484b00353dc483a3286c68fdfc6bcc0d" style="display: none;" border="0" height="1" width="1" alt=""/> daveibsen