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Current Affairs
Tuesday, November 07, 2006
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Other Blogs After Lunch
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Agency Resources
- Atomic Public Relations
- Bite Communications
- Brandese
- fuseproject
- FutureCatalyst. Bring Your Insight Out
- Henry Grey | PR
- HYDRANT: customer experience consulting including strategy, interactive design and development.
- J E F F I O R I L L O
- Mark Gibson Consulting
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- mud
- Odopod, a digital agency
- Saputo Design, Inc.
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- Tekrati: The Industry Analyst Reporter
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5 Rankings Before Lunch
Good Books
Adam Morgan: Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Al Ries: The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Alex Wipperfurth: Brand Hijack : Marketing Without Marketing
Diana Lasalle: Priceless: Turning Ordinary Products into Extraordinary Experiences
Douglas Atkins: The Culting of Brands : When Customers Become True Believers
Douglas B. Holt: How Brands Become Icons: The Principles of Cultural Branding
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
- James X. Mullen: Simple Art of Greatness
Jim Collins: Built to Last: Successful Habits of Visionary Companies
Jim Collins: Good to Great : Why Some Companies Make the Leap...And Others Don't
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Keith Yamashita: Unstuck: A tool for Yourself, Your Team , and Your World
