We recently noticed a new blog in the neighborhood. Brandweek Magazine has launched a new blog called BrandFreak.
Like the association between Adweek and Brandweek, BrandFreak is a close cousin to Adweek's blog AdFreak. As Brandweek Editor-in-Chief Todd Wasserman puts it: “This was started as a naked grab at Web traffic. We noticed AdFreak has been pulling in a lot of readers and thought there might be an audience out there for a BrandFreak.”
BrandFreak takes an irreverent look at the world of marketing with "an eye for the interesting, the absurd and the appalling."
While AdFreak's content focuses on advertising, BrandFreak will have a broader conversational base--with topics ranging from guerrilla marketing, shopper marketing, new product launches, marketing trends—basically whatever Brandweeek writes about. Wasserman says there will be no duplication of content. If an item appears on BrandFreak, it won’t run on AdFreak.
The site has a team of Brandweek journalists and editors managaing content, and will be updated daily.











