A few months back, Olympic swimmer Michael Phelps was caught up in controversy following the publication of an embarrassing photo of the star taking a
bong hit at a party.
Phelps lost his Kellogg's endorsement deal as a result.
But Subway kept its sponsorship pact with Phelps, and this weekend marks the launch of a new television campaign featuring Phelps, alongside longtime Subway pitchman Jared Fogle.
Adweek reports that the ad, titled "Be Yourself," is designed to play up how easy it is to personalize sandwiches at Subway and provides a humorous contrast between the lifestyles of its two stars.
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