5 Blogs Before Lunch: NBC Universal Assembles All-Star Women's Panel

NBC Universal Assembles All-Star Women's Panel

The head of NBC Universal's Women & Lifestyle Networks, Lauren Zalaznick has pulled together a group of more than 25 high-powered women from the entertainment field to advise NBCU and its clients on how to more effectively reach women with their marketing campaigns.

The group includes Maria Bartiromo, Meredith Vieira, Tori Spelling, Susan Lyne--former Marta Stewart CEO and Ogilvy & Mather Chairman-CEO Shelly Lazarus. The panel of women will offer marketing and general business advice to NBC Universal and its clients on how to reach women.

Advertising Age reports the group will also blog, write and appear on air for the media company's women-oriented properties and contribute to a quarterly newsletter, "Power of the Purse," covering marketing to the demographic and the latest female trends. The panel will convene for the first time Feb. 10. In effect,

"it could become the most powerful female-focused agency in the country."

06:20 AM in Marketing Trends | Permalink

Comments

You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.