The Energizer Bunny is about to enter its 20th year.
The pink bunny, donning sunglasses and pounding a drum has been embedded in the American lexicon for two decades. The flip-flop-wearing bunny was created by a special effects expert named Eric Allard and placed in ads by agency DDB Needham starting in October 1989.
Wallet-Pop reports that In a recent advertising-related study, 95 percent of respondents were aware of the bunny. AdAge.com has named it one of the top 10 advertising icons. And in 2006, the Oxford English Dictionary defined the Energizer Bunny as "a persistent or indefatigable person or phenomenon." The Energizer website has a full biography, including his title: "CBO-Chief Bunny Officer."
"It became an advertising icon," Neal Burns, an advertising professor at the University of Texas, said Friday. "They found a meaningful and differentiating position within the category that is important to the consumer, and what's important for a battery is that it's long-lasting, it just keeps going."
Interestingly, The Energizer Bunny does not appear in Europe and Australia where the rival Duracell Bunny is seen instead.
Source: Wallet-Pop
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