Zurich Financial Services Launches "Help Points" Booths in Airports
Zurich Financial Services has launched an interesting brand promotion at London Heathrow and Frankfurt airports.
Looking to find ways to remind travelers that Zurich "will be there for them" and to increase the "trust:factor" often missing in the brand perception of insurance companies, Zurich is launching "help points" kiosks.
Booths marked with a big blue "Z" in the international departures areas offer free Internet access, cellphone and laptop charge-ups and other "concierge" assistance for travelers, including cleaning materials to deal with spilled coffee and information about travel destinations.
From The International Herald Tribune (see page 2 of an excellent article on digital billboards):
The "Help Points" name ties with the brand's insurance services products.
Looking to find ways to remind travelers that Zurich "will be there for them" and to increase the "trust:factor" often missing in the brand perception of insurance companies, Zurich is launching "help points" kiosks.
Booths marked with a big blue "Z" in the international departures areas offer free Internet access, cellphone and laptop charge-ups and other "concierge" assistance for travelers, including cleaning materials to deal with spilled coffee and information about travel destinations.
From The International Herald Tribune (see page 2 of an excellent article on digital billboards):
The stands are part of a new marketing campaign aimed at "focusing on customers when it really matters," said Arun Sinha, head of marketing at Zurich Financial. Market research has shown that fewer than 15 percent of consumers trusted any insurance brand, he said. "This is not about hard sell," Sinha said. "This is more about trying to build consideration and favorability for the brand." He said the employees at the stands would do "anything within our means."
The "Help Points" name ties with the brand's insurance services products.
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