With Help From The Mob: Crowdsourcing

"Crowdsourcing"—community-driven online creation

Jeff Howe, the originator of the term "crowdsourcing," explains the phenomenon and suggests what motivates people to work for little more than bragging rights. The key to making it work, he says, is transparency and the democratization of information. "A lot of what goes into making crowdsourcing successful runs against the grain of what we find in corporate culture," he says.