5 Blogs Before Lunch: P. Diddy Launches "I am King" Fragrance--meant to appeal to those who voted for Obama

P. Diddy Launches "I am King" Fragrance--meant to appeal to those who voted for Obama

Call him P-Diddy or Puff Daddy, Puffy or Diddy. Just don't call him shy, self-conscious or lazy.

The rapper, actor and media mogul is launching a new fragrance called "I am King"--ready for the holidays, and to take advantage of the recent election events. "I am King" is meant to appeal to people who voted for President-elect Barack Obama.

Combs said, "When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it's almost like that's the trend." Combs states that, “I Am King is a statement about all men. If we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”

The scent is licensed by his Sean John fashion label to Estee Lauder Cos.

A female version of the fragrance will launch in July 2009 and be called--what else? "I Am Queen."

Source: CareFair and The Wall Street Journal

02:42 PM in Brands and Branding | Permalink

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