Order a Pizza Without Leaving Your Facebook App

Guess what, Social Media and Fast Food Restaurants have something in common: their target audiences.

Pizza Hut, for example, just passed $1 billion in online sales, and they say that their Facebook application is generating a lot of business for them.

So it is not surprising that number of fast-food chains are targeting young consumers by driving them to order via Facebook or their iPhones.

What do the fast food restaurants get out of this? Well, sales of course, but also the chance to build databases of their customers in the process.

From Advertising Age:
A number of the nation's biggest fast-food chains are beginning to embrace text and iPhone ordering capabilities, at least as tests. Already for the three months ending in August, food marketers sent almost 1.4 million text-message ads, up 37% from the same period last year, according to ComScore's M:Metrics data. Consumers seem to want the offers: of all the ad categories using SMS marketing, restaurants had the highest response rates, with 15.5% of consumers responding to the ads.