5 Blogs Before Lunch: Mixing Wine and Philanthropy: Michael Vick's Abused Dogs Become Stars on Wine Labels

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Saturday, November 15, 2008

Mixing Wine and Philanthropy: Michael Vick's Abused Dogs Become Stars on Wine Labels

A winery in Buelton California (think of the movie "Sideways") has launched The Vicktory Dogs Wine Collection featuring colorful portraits of 22 dogs confiscated from convicted felon and former NFL quarterback Michael Vick's Bad Newz Kennels. The dogs now live at Best Friends Animal Sanctuary in southern Utah.

Each bottle includes a portrait of one of the dogs on the label. On the back, instead of description of the wine, there's a brief story about each four-legged friend. The dog portraits are by artist Cyrus Mejia, one of the founders of Best Friends, who began painting the dogs after they arrived at the sanctuary.

Carivintas Winery's mission is combining wine selling and philanthropy. Ten percent of each sale goes to Best Friends. The money will be used to oppose dogfighting around the country and to fight laws that target specific dog breeds.

06:28 AM in Brands and Branding | Permalink

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