5 Blogs Before Lunch: Mixing Google With P&G: Ol' Skool Meets Old School

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Thursday, November 20, 2008

Mixing Google With P&G: Ol' Skool Meets Old School

Procter & Gamble spends nearly $9 billion on advertising.

They must know a thing or two about it.

And, the folks at Google know a thing or two about online media.

So, it seems logical that the two companies have lots of points of intersection, and a lot to talk about.

P&G recently revealed that it sent Tide brand managers to work with Google. Meanwhile, Google workers visited P&G's Cincinnati headquarters to help with training.

P&G said it wanted to extend its online reach. The next group to mix it up with the Google crew: managers of the Pampers brand.

More at International Herald Tribune and

06:32 AM in Marketing Trends | Permalink

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