Ad legend Jerry Della Femina reviews a new history of women in advertising, "Ad Women: How They Impact What We Need, Want, and Buy," by Juliann Sivulka for Forbes Magazine. Della Famina founded his first agency in 1967 and is still actively involved in the industry.
"Sivulka has written a sweeping, insightful, encyclopedic treatment that not only enables us to understand women's role in advertising but also makes a social commentary on the role of advertising in our culture." says Della Frmina.
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