Levi Strauss Names Agency Finalists

More details of the Christmas holiday-timed creative review for the Levi Strauss business. Levi's has always been considered a plum account--not only because of the $80 million media spend, but because of the opportunity to create some amazing work.

So, it is no wonder that the likes of Young & Rubicam, Ogilvy & Mather, Wieden + Kennedy and Goodby, Silverstein & Partners will be pitching. New York shop Anomaly is also in the pitch, along with Chiat Day's Cutwater, which is helmed by Chuck McBride, who created some legendary work for the jeans maker when he was at Foote Cone & Belding San Francisco, as well as project work at Cutwater/Chiat Day. Incumbent Bartle Bogle Hegarty has chosen not to defend the U.S. business (they still handle Asia and Europe for Levi's).

Adweek reports that client executives briefed the shops last month, and final presentations are slated for early December.

Recent Cutwater work for Levi's: