Sainsbury's, the British supermarket chain, has seen a environmental campaign go terribly wrong, when it was revealed that a program targeting primary school children featured x-rated material.
The retailer has apologized to angry parents for handing out a book called 'How to Change the World for £5' to a group of visiting school children.
The book includes light-hearted illustrations of sexual positions to try in the bath in a section about saving water. Advice underneath included "Save water. Have fun. Just get out before everything becomes wrinkled. It features drawings of about 12 sexual positions.
Opps.
Other suggestions in the book included encouraging readers to shave in intimate places, streaking, talking to strangers and handing out your phone number to five people on the street.
Double oops.
The books were given out to 42 children, aged between eight and nine.
Sainsbury's has apologized for the mistake stating that the book had an environmental theme, which it thought would be an appropriate gift for the children.
Source: Brand Republic
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