Gap Wants You To "Mix It Up" This Christmas

I am a huge fan of the advertising from Gap. Particularly the broadcast campaigns.

This year's campaign features, not surprising, celebrities in brightly colored and highly layered Gap brand outfits, singing and dancing to holiday tunes.

The campaign includes an interactive section of the Gap Web site, which allows consumers to edit or "mix" their own ad from various celeb's. Pick Sandra Bernhard to sing the chours and maybe John Heder or Rainn Wilson could sing the verse. or maybe the Dixie Chicks. It is your choice.

Gap says: "Tis the season to mix. Mix family and friends, Mix argyle with stripes. Mix up your favorite carols, This holiday, mix it up."

From The New York Times:

“As everything progressed, we decided something lighter in tone would be fitting for the times,” said Trey Laird, president and creative director at Laird & Partners in New York, the Gap agency.

“Definitely, it’s going to be promotional out there,” Mr. Laird said, using the retail term for a climate in which price-cutting predominates, “but you’ve got to engage people, too, because there’s so many promotions out there.”

The celebrities in the Gap campaign include Jon Hamm of “Mad Men,” actress Jennifer Westfeldt; cast members of “Saturday Night Live”; the Dixie Chicks; actors like Jason Bateman, Jason Biggs, Freddy Rodriguez and Rainn Wilson; and actresses like Jennifer Hudson, Milla Jovovich and Mary-Louise Parker.