5 Blogs Before Lunch: BMW Turns (To) Grey

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Monday, November 17, 2008

BMW Turns (To) Grey

BMW has consolidated its US regional advertising accounts in to Grey West, San Francisco. Grey was the incumbent for the Western region, and now will handle advertising, interactive, direct and promotional marketing for four BMW regions, Eastern, Central, Western and Southern, as well as the previously-owned (used car) business nationwide.

BMW spends about $80-90 million a year on regional advertising. GSD&M, Austin Texas handles the national account for BMW corporate.

Sources: Adweek and Brand Republic

06:27 AM in Hirings and Firings | Permalink

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