Modern Mom Panel Facilitates "Word of Mom" Marketing

The online magazine and community targeting moms called Modern Mom has launched a program to help marketers tap into this influential target. Marketers can use direct sampling and promotions as a way to tap into a social network of moms and create what they call "word of mom" buzz.

Procter + Gamble, General Mills and Unilever are among Modern Mom's clients, creating campaigns for new and existing products.

Modern Mom Tested programs distribute products to Modern Mom Panel members who take household cleaners, beauty products, food items and more to the test by using them at home. Not only do they then share their experiences among their own online and offline social networks, but also post reviews on ModernMom.com, blogs and more.

“With unlimited options for peer recommendations, moms today are less influenced by traditional marketing and advertising,” said Lolita Carrico, Founder and CEO of Modern Mom Inc. “Women can instantly tap dozens…if not more…peers online and offline for feedback. Modern Mom Tested empowers women to influence others and gain firsthand experience with a range of products.”