Fine Living Set To Make Fun of Martha Stewart

The cable network Fine Living is set to launch a new original comedy series designed to mock Martha Stewart. And, apparently she's OK with it. For good reason.

The show, called "Whatever, Martha" is a 30 minute critique — in “candid and often acerbic” language, according to the channel — of old clips from her 1990s cooking and craft show. Fine Living.

And here's the punch for this punchline. The co-hosts of “Whatever, Martha!” are Ms. Stewart’s daughter, Alexis Stewart, and Jennifer Koppelman Hutt, who is the daughter of the chairman of Martha Stewart Living Omnimedia, Charles Koppelman.

From The New York Times: Martha Stewart is not widely known for her sense of humor. But she is in on this particular joke. In fact, she created it, dreaming up the premise after watching reruns of “Mystery Science Theater 3000” during a sleepless night. That series, produced from 1988 to 1999, delivered sarcastic commentary about old horror movies, and had blossomed into a cable cult hit.

“They promised not to be mean, and I had to trust them,” Ms. Stewart said in an interview. “I’m not going to have a heart attack.”

The article goes on to say...
Alexis Stewart said in an interview that the sometimes harsh opinions — nothing is off limits, including her mother’s clothes, fastidiousness and habit of mixing sexual innuendo with her household hints — is simply the truth.

“She would say it herself,” she said. “Given a drink or two.”

Comments

[bloghound]

Martha Stewart jumped the tea cozy 10 years ago. Let's move on.