BzzAgent Is Putting Its Money Where Its Word-of-Mouth Is

BzzAgent has launched a "WOM Impact Guarantee" program, and is inviting any brand marketer and its agency partners to take part in a challenge in which BzzAgent and the agency partner will run competing campaigns. According to an article in Advertising Age, if BzzAgent does not top the competing agency by 20% across four metrics -- brand awareness, consumer opinion, purchase intent and actual sales -- the agency will refund the marketer the cost of its word-of-mouth campaign and measurement costs.