5 Blogs Before Lunch: Boomers Prove Once Again, They're "Generation Buy"

Visit My Website

5 Meetings Before Lunch: Solving Problems. Accelerating Change.

About

Subscribe to this blog's feed

.

This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License.

SPONSOR

Sponsor

« Recordification, Recordifying With the Dish Network DVR | Main | Airlines Running Amuck With In-flight Advertising »

Tuesday, July 08, 2008

Boomers Prove Once Again, They're "Generation Buy"

Baby Boomers, aged 40 to 59, spend considerably more per month on themselves and their family members than do their younger generational counterparts, the Millennials and Gen Xers, so says a branding survey by TV Land and OTX.

Surprisingly, the study also found that boomers are less "brand loyal" than those under 40. "While we have always known that it's a mistake to underestimate the power of people in their 40s and 50s, 'Generation BUY' once again shows us that Boomers are a major source of consumerism in this country," said Larry Jones, president of TV Land

More at Multichannel News

01:02 PM in Marketing Trends | Permalink

Comments

You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.