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« Boomers Prove Once Again, They're "Generation Buy" | Main | Coca-Cola Launching a No-Calorie Sweetner Brand called Truvia »

Tuesday, July 08, 2008

Airlines Running Amuck With In-flight Advertising

No wonder there's so much air passenger-rage going around:
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From The New York Times

As if flying wasn’t miserable enough, now, after being frisked at security, jockeying for overhead bin space, and squeezing into that remaining middle seat, passengers must endure a string of in-flight advertisements. US Airways, which also offers advertisers spots on ticket jackets, cocktail napkins and even air-sickness bags, has, until recently, been one of the few airlines running tray-table ads. But as airlines continue to search for every opportunity to offset rising fuel costs and other operating expenses, more are considering onboard ads. Such ancillary ads are worth about $20 million a year to US Airways, a spokeswoman said.


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