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Wednesday, May 07, 2008

What is an Arby's, Anyway?

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Ever wonder where corporate names come from?

Despite most people's belief that Taco Bell is named after the bells in Spanish missions, it is actually named after founder Glen Bell of San Bernadino, CA.

Toyota is an American-ized version of the founder's family name: Toyoda (they thought Americans could more easily pronounce it with a "t." )

And, Wendy's, famously is the nickname of one of Dave Thomas' daughters.

But what about Arby's? According to their website, when Leroy and Forrest Raffel opened the first Arby’s in Boardman, Ohio on July 23, 1964, the brothers decided on a name which stands for R.B., the initials of the Raffel Brothers -- although many suspect the R.B. stands for roast beef.

Just some fun brand facts for a Wednesday morning...

Comments

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I remember from my childhood certain Arby's signage that read "America's Roast Beef Yes Sir!" - so I've always assumed RB stood for Roast Beef. That's what the Arby's sign said in the late seventies and early eighties, anyway.

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