"The 6 Pack" From Burger King

I'm not sure what to think about this.

Burger King has announced the introduction of "The 6 Pack"--one big hamburger patty inside 6 buns, stuck together to allow consumers to pull off portions. In one pair of rolls the burger is topped with ketchup, the second has a cheese topping, and the third bacon and cheese.

While the gigantic burger is marketed as something to share, presumably with 6 other's, I have to believe Burger King expects many consumers will order these for themselves. The introduction is surely to raise the eyre of anti-obesity advocates.

The 6 Pack will be marketed in the UK, Spain and Germany along with a number of menu innovations, including "the UK's most expensive burger" and burgers featuring exotic ingredients such as tiger prawns and guacamole.

Source: Brand Republic

Comments

[Zee Salahuddin]

That's absolutely disgusting. Much as I enjoy the Burger King's antics, this latest ploy certainly devalues the franchise in my opinion.

On a related random note: I was at the New York Comic Con recently. One of the highlights was a Burger King Storm Trooper costume. Storm Troper outfit, Burger King mask. You do the math.

[Cory O'Brien]

Seems like BK is getting ready to take on White Castle. It's an interesting idea, though I don't know if this will be enough to making going to BK a 'social' event.