5 Blogs Before Lunch: PowerAde Wants You To Desire Hydration and Electrolytes with Zero Calories

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Thursday, May 08, 2008

PowerAde Wants You To Desire Hydration and Electrolytes with Zero Calories

Coca-Cola is trying to energize its sports-drink line with a zero-calorie PowerAde to compete with category king Gatorade and win a greater market share of the sports-drink market. Print ads for the drink, feature tennis star Venus Williams.

From USA Today: "PowerAde offers carbohydrates for those with intense workouts," says Matt Kahn, vice president of marketing. "But there's a whole group of calorie-conscious gymgoers. This is the first major brand to give hydration and electrolytes with zero calories."

12:45 AM in Advertising | Permalink

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