SKYY Infusions Marketing Campaign Goes Mobile

The folks at SKYY Spirits are setting off on a mobile marketing tour for their newly launched, all-natural SKYY Infusions. No, not mobile as in cellphone, mobile as in Airstream party bus.

The SKYY Infusions mobile marketing tour launches this week from SKYY's corporate headquarters in San Francisco. A 39-foot long custom Airstream is the mode of transportation for this mobile effort and will travel to 15 cities, over the next two-months. The SKYY folks say the mobile marketing tour will sample retailers and consumers (where legal). The custom designed big-bad wagon includes a rooftop lounge and an interior sampling bar.

The new line are made with premium SKYY Vodka® and five flavors of real fruit: Citrus, Cherry, Passion Fruit, Raspberry and Grape. ($18.49 for 750ml)

Don't drink and drive kids.