More Mobile Marketing. This Time, On The Side of A Fuel Tanker

It's not just SKYY Infusions taking to the open road. Los Angeles-based Media-n-Motion has begun placing ads on fuel tankers.

I can hear the complaints now.

"They're puttin' advertising on anything that's not nailed down"

"I always knew those Madison Avenue folks were in cahoots with the oil companies"

"Don't those darn oil companies make enough money at the pumps? Now they're racking it in from advertisers too"

Media-n-Motion has orchestrated fuel tanker campaigns for the LA Opera, the NHL's Los Angeles Kings and "South Park" reruns for KCAL-TV in Los Angeles. With the cost of a campaign at about 1/4 the price of a billboard effort, there may be many more advertisers willing to sign up.

For the LA Opera, three-dimensional, eye-catching black, red and white wraps feature characters from Mozart’s Don Giovanni, list the season’s productions, and stretch across two gleaming silver, adjoining
tankers. Each tanker is approximately 20 feet long, 6 1⁄4 feet high, and nearly 8 feet wide.

According to The Holllywood Reporter, the tankers drive their normal rounds, picking up petroleum at refineries and transporting it to gas stations in the Southern California region, all while advertising movies, other entertainment properties or brands via decals placed on the tanks.

"There is a moratorium on new billboards in Southern California, and here are all these natural billboards sitting in traffic," Media-n-Motion president Joe Klein said. "It's a win-win because the tanker company is getting income for doing nothing but making its trucks available, and the advertiser is getting its ads out there in places where there isn't usually advertising for a fraction of the price of a billboard."

Comments

[mgh now]

ad campaigns have no boundaries nowadays - from ideas and mediums that are unorthodox to the ad's placement within the community. but does that necessarily mean it's a bad thing? check out our MGH NOW blog post on traveling ads for some more insight on edgy ways companies are showcasing their brands: http://now.mghus.com/?p=140

[daveibsen]

Nice job MGH Now!