What's Old Is New Again. Marketers Take a Second Look At Network Radio

Network radio--the hot new thing? believe it or not, this old skool media choice has a growing number of major marketers rethinking their media buys. Think about it, targeted reach, flexibility and accountability.

Mediaweek says it this way:

Network radio is undergoing a renaissance. At a time when the economy is squeezing local advertisers and local media, the medium--with its attractive efficiencies, targeted reach and greater accountability--is thriving.