Mercedes-Benz Trying To Be Hip?

Daimler AG's Mercedes-Benz has launched a monthly music show -- on its own online TV station. The show, which features music videos from artists including Jennifer Lopez and Mark Ronson, is intended to build the Mercedes-Benz brand. The Wall Street Journal says "The show is an attempt to reach out to youngsters with interests "beyond cars," Mercedes-Benz says. By focusing on promoting music rather than its S-Class luxury sedan, the company hopes to draw the "customers of tomorrow" and get them to associate the Mercedes-Benz brand with being hip."