Men Shop Too

Men's Health magazine polled 1,000 men across the country about their shopping habits and preferences.

Adage takes a look at the results:

And guess what: Men don't hate shopping. They shop for casual clothing more than ever before, tend to buy many of the household grocery items and gladly will pick up at least shower gel and cologne grooming products for themselves. Men's Health Publisher Jack Essig said there are lessons for marketers in the "misperceptions about how men shop -- or don't shop."

For instance, he said, "about 80% of all marketing dollars for food goes to targeting women. That's a real missed opportunity." Not to mention a potential source of ad dollars for Men's Health, Mr. Essig?

Go to Advertising Age for more, and a funky little interactive image of the male shopper.