My Photo

Subscribe

Your email address:


Powered by FeedBlitz

Blog powered by TypePad
Member since 08/2005

.

SPONSOR

« Mercedes-Benz Trying To Be Hip? | Main | Dr. Pepper and Guns N' Roses In Odd Publicity Stunt »

Wednesday, March 26, 2008

Ad Exec Who Created Egg McMuffin has Died

6825574obitpetersonsffHerb Peterson, the man credited with inventing the Egg McMuffin has died. He was 89.

Peterson started out as an ad exec at McDonald's agency, D'Arcy Advertising (later D'Arcy-McManus & Masius), in Chicago. He wrote McDonald's first national advertising slogan, "Where Quality Starts Fresh Every Day."

For those not familiar with the ubiquitous Mcmuffin, the egg sandwich consisted of an egg that had been formed in a Teflon circle with the yolk broken, topped with a slice of cheese and grilled Canadian bacon. It was served open-faced on a toasted and buttered English muffin.

More at Seattle PI

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

This weblog only allows comments from registered users. To comment, please Sign In.

Brought to you by:

Sponsors

  • Advertise on 5 Blogs Before Lunch

Advertising Age Power 150