« Getty Images Sold To Private Equity Firm Hellman & Friedman | Main | WPP and Interpublic Chiefs Are Bullish On The Ad Economy »
If Visa's IPO raises an expected $18.76 billion, it would be bigger than the last two largest IPO's combined--the $10.6 billion AT&T Wireless offering in 2000 and the Kraft Foods' $8.7 billion offer in 2001. Talk about brand equity!
Adam Morgan: Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Al Ries: The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Alex Wipperfurth: Brand Hijack : Marketing Without Marketing
Diana Lasalle: Priceless: Turning Ordinary Products into Extraordinary Experiences
Douglas Atkins: The Culting of Brands : When Customers Become True Believers
Douglas B. Holt: How Brands Become Icons: The Principles of Cultural Branding
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Jim Collins: Built to Last: Successful Habits of Visionary Companies
Jim Collins: Good to Great : Why Some Companies Make the Leap...And Others Don't
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Keith Yamashita: Unstuck: A tool for Yourself, Your Team , and Your World
Comments