Innovative Marketing Campaign Launches New "Lost" Season In The UK

Britain's TV network Sky One has an innovative approach to promoting the launch of the fourth season of "Lost" in the UK.

The campaign will include outdoor, press and radio activity. But most interestingly, the multimedia marketing campaign also includes the creation of a Bluetooth Zone in London's Victoria Station where fans can download exclusive content.

Brand Republic says that Sky will have a dedicated Lost area in Victoria station where commuters can download exclusive interviews with cast, wallpapers, ringtones and message alerts. The zone will be promoted throughout the stations with six-sheet posters and on Titan's 'Transvision' screen.