Britain Bans Junk Food Advertising To Children Under 16
Starting at the new year, Britain has introduced a ban on advertising junk food to children under 16 years of age.
The UK already bans the advertising of products with high fat, salt and sugar content to children under age 10. But, even with the increase in age group, some child obesity opponents say the ban does not go far enough, and are calling for a total ban on junk food ads after 9:00 pm.
According to official data released in October half of all Britons will be obese in 25 years if current trends are not halted; furthermore, 86 percent of men will be overweight in 15 years and 70 percent of women in 20."We need urgent action to help people, especially children, avoid the less healthy, less happy and, ultimately, shorter life that obesity leads to," said Richard Watts of the Children's Food Campaign.
The U.S. currently has no mandatory restrictions on junk food advertising to children.
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