My Photo

Subscribe

Your email address:


Powered by FeedBlitz

Blog powered by TypePad
Member since 08/2005

.

SPONSOR

« Britain Bans Junk Food Advertising To Children Under 16 | Main | Clinton Blankets Iowa With Purchase of 2 Minute TV Ads »

Wednesday, January 02, 2008

Analog Television Welfare Program: transition from old-style analog broadcasting to digital leaves low-tech viewers out in the technology-cold, albeit with a $40 government check

Television_3Starting Feb. 18, 2009, anyone who does not own a digital television set and still gets their programming via over-the-air antennas will no longer receive a picture.

To compensate these low-tech viewers, the U.S. government is issuing $40 coupons towards buying special converter boxes to turn older TV's into digital receivers.

Television welfare checks?

The converter boxes are expected to cost between $50 and $70 and will be available at most major electronics retail stores. The National Telecommunications and Information Administration will accept applications for two $40 coupons per household to be used toward the purchase of the boxes.

Congress set aside $1.5 billion for the coupon program, which will fund 33.5 million coupons and other costs.

You can apply online or via phone. No word from the agency as to whether you'd need a high-speed connection to apply over the Internet, or if you'd need a touch-tone phone to apply via phone--these are low-tech folks after all guys!

Viewers who have satellite or cable service need not apply.

The Nielsen Co. estimates that 14.3 million households, or about 13 percent of the 112.8 million total television households in the nation, rely on over-the-air television broadcasts for programming.

Source: AP/Yahoo! News

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

This weblog only allows comments from registered users. To comment, please Sign In.

Brought to you by:

Sponsors

  • Advertise on 5 Blogs Before Lunch

Advertising Age Power 150