The Gap Gets A Little "After Holiday Complaining and other Scroogelike Behavior"

Here's a little "user generated content" in the form of a negative rant email sent out to a corporate distribution list yesterday--and forwarded to 5 Blogs via the "North Blackberry Tipster."

This is the type of brand bashing that marketers and PR flax have little control over after the fact, and why the brand must be managed at the earliest of stages--manufacturing, distribution, retail environments, etc. so as not to encourage this "Scroogelike behavior."

Subject: After Holiday Complaining and other Scroogelike Behavior

Your father was right! The Gap has traded any semblance of quality for undeniably cheap, ill-fitting, and poorly materialed clothing and accessories. Being a person old enough (no comment, please) to remember
cashmere sweaters that didn't ball or pill and had enough ply that one didn't HAVE to wear a camisole under it, I offer the reason:The Gap is falling under economic lethargy and its clothing is made in sweatshops
around the world.

Everything I've purchased at Gap over the last year (and particularly this holiday season) has died upon wearing. I bought a cashmere sweater for Amy at the Powell St store and after one wearing it looks like her dog slept on it. Two pair of PJ bottoms for me and for Madi are so ill-fitting that they are actually uncomfortable in bed.

There is no value today - anywhere.

Ok, I'll get off the soapbox now.