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HELEN WALTON: Wal-Mart;
VINCENT DeDOMENICO, inventor of Rice-A-Roni;
ROGER SMITH: Former GM Chief;
Legendary advertising executive DIANE ROTHSCHILD;
DICK WILSON: TV's Mr. Whipple;
MERV GRIFFIN: TV Talk-show and Game-show legend;
BOB EVANS: Sausage King;
ERNEST GALLO: Winemaker;
LIZ CLAIBORNE: Clothing Designer;
J. ROGER CADE: Gatorade Inventor;
PHIL DUSENBERRY: Adman, chairman and CEO of BBDO
Adam Morgan: Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Al Ries: The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Alex Wipperfurth: Brand Hijack : Marketing Without Marketing
Diana Lasalle: Priceless: Turning Ordinary Products into Extraordinary Experiences
Douglas Atkins: The Culting of Brands : When Customers Become True Believers
Douglas B. Holt: How Brands Become Icons: The Principles of Cultural Branding
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Jim Collins: Built to Last: Successful Habits of Visionary Companies
Jim Collins: Good to Great : Why Some Companies Make the Leap...And Others Don't
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Keith Yamashita: Unstuck: A tool for Yourself, Your Team , and Your World
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