Blue Will Be The New Green

The folks at JWT say that in 2008, there will be a shift from green to blue as the symbolic color of the environmental movement, new advances in genetic testing and a rise in "cooperative consumption" -- or the sharing of resources.

Blue as the new green is one of 10 future trends released in an agency report. "We believe it's essential to plot societal shifts in order to develop big brand ideas," Ann Mack, director of trend-spotting at JWT is quoted as saying in MediaPost Daily. "Trend-spotting allows us to tune into the zeitgeist, discover how seemingly disconnected details are connected and figure out how the mood of the moment is affecting people's lives."