Time For The Advertising Dinosour To Seriously Reinvent Itself

A new Accenture survey of 70 industry leaders says that changing consumer habits, driven by the shift from analog to digital media, are revolutionizing the ad industry, with the potential for agency roadkill if firms to not adapt to the new surroundings.

The survey says ad agencies are likely to feel a greater impact from the digital shift than broadcasters and cable operators, showing that half of these industry leaders predict that digital will be the leading content and advertising medium within the next five years.

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