BuzzLogic Introduces "Conversational Targeting" Service

Startup company BuzzLogic has unveiled a "conversational targeting" service that lets advertisers pinpoint influential conversations on blogs and other social media sites and deliver ads tailored to those participants. "We're actually looking at the connected conversation where blogs link together and targeting the influencer," BuzzLogic President-CEO Rob Crumpler is quoted as saying in a New York Post article.

"Social media like blogs are growing in influence when it comes to the online purchasing cycle," said Greg Sterling of Sterling Market Research.