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If you ever ask me why I think broadcast news is no longer worth watching, I shall point you to this ABC news site as an example of the deteriating state of what once was respctable news reporting. The ridiculousness of an "O.J. Simpson Trial Tracker", along with a court date countdown is too much for me to take:
Adam Morgan: Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Al Ries: The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Alex Wipperfurth: Brand Hijack : Marketing Without Marketing
Diana Lasalle: Priceless: Turning Ordinary Products into Extraordinary Experiences
Douglas Atkins: The Culting of Brands : When Customers Become True Believers
Douglas B. Holt: How Brands Become Icons: The Principles of Cultural Branding
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Jim Collins: Built to Last: Successful Habits of Visionary Companies
Jim Collins: Good to Great : Why Some Companies Make the Leap...And Others Don't
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Keith Yamashita: Unstuck: A tool for Yourself, Your Team , and Your World
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