Advertising Age Takes A Look At The Top 20 Digital Agencies

Advertising Age presents a list of 20 flourishing, independent digital shops, some of which, this article says, are prime targets for the next wave of takeovers, while others are determined to keep their indie status.

From Advertising Age:

Despite waves of consolidation across the ad-agency business, there remains a healthy bunch of independent digital shops doing everything from search optimization to building web interfaces to simply doing damn good creative. Some of these shops are near-acquisitions for digital-hungry giants; others are adamantly opposed to becoming part of something larger, hanging onto the romantic notion of David vs. Goliath.

But there lies the challenge: While many of these agencies are accustomed to scrapping with others that don't have a lot of resources and scale, today they're increasingly up against deeper-pocketed shops, thanks to holding companies and private-equity firms that are snapping up once-small rivals.