Geico Uses The Flintstones, Cabbage Patch Dolls and Beverly Hillbillies In New Campaign

It is clear that the folks at Geico Insurance like to entertain us. The company created the walking/talking Geico Gecko, and Caveman with anxiety disorders (who've now evolved to having their own TV series).

Geico is now reaching into pop culture history to tug at our fond memories by using the characters from The Flinstones, The Beverly Hillbillies and the Cabbage Patch Kids.

In what is called "The real scoop" campaign, Adweek reports that:

the spots have the look of behind-the-scenes quasi-investigative shows that look at the seamy side of Hollywood stars. In "Cabbage Patch," we learn about Ben Winkler, who was "one of the first Cabbage Patch Kids." He was a star as a child, but hit hard times when he became an adult. That is, until he switched to Geico, saved money and became a star on a reality dance show.

In "Hillbillies," we learn via actual footage from the 1960s TV show that before Jed Clampett found "black gold, Texas tea" on his backwoods farm, which enabled him to move his family to Beverly Hills, he saved money by insuring his car with Geico.

In "Flintstones," a reporter asks: If Fred earns an average salary by working at the Slate Rock and Gravel Company, how can wife Wilma afford to wear such "big rocks" around her neck? The answer: He insures the Flintmobile with Geico.

We say, "yaba, daba, do!"