Unilever, Maker of Dove, Bans Size Zero Models

Broadening its use (no pun intended) of larger "real-life" models in its long-running "Real Beauty" campaign for the Dove brand, parent company Unilever, has now banned size zero models from appearing in its advertising.

The company reportedly has instructed all of its brand directors and agencies to use a Body Mass Index (BMI) of between 18.5 and 25 as a guideline when selecting models for its advertising. The range is consistent with UN guidelines on healthy BMI levels.

Unilever said it was making the move as a response to "growing societal concerns about the possible negative health effects that could occur should people pursue unhealthy or excessive slimness".