Sony Uses A Freshly Slaughtered Goat To Promote Video Game "God of War II"

Someone at Sony Corp. thought that using a freshly slaughtered goat as a prop at its "God of War II" video game launch party in Athens was a good idea. But that was before animal rights activists convinced them otherwise.

Apparently, Sony hosted about 20 journalists at the event in March, which it called a theatrical dramatization with a Greek mythological theme. The goat was provided to the production company by a local butcher. Also at the party, female hostesses with breasts covered with nothing but body paint who fed grapes to guests, who competed to eat the most "warm entrails" -- a meat soup made to look like the goat's internal organs.

The International Fund for Animal Welfare said it was "outrageous" that the animal's death had been used "to sell a few computer games."

Only after this was pointed out to Sony did they apologize: "We recognize that the use of a dead goat was in poor taste and fell below the high standards of conduct we set ourselves."

The company said it has launched an internal inquiry into the circumstances of the event and that it will put measures in place to make sure it does not happen again.

Comments

[Herbert]

It is a bad idea to even just imply in an ad that an animal was hurt.

Isn't that a well known fact?