Graphic Novel's Film Translation To Be Marketed Using Suicide Theme, And Guerilla Marketing Techniques

For those disturbed by the recent guerilla marketing episodes gone haywire, and offended by recent suicide-themed marketing campaigns, here's fuel to the fire:

Goran Dukic's dark romantic comedy "Wristcutters: A Love Story," will be released in August by Lionsgate Films with a potentially contraversial marketing campaign. The guerilla effort will feature cardboard cutouts of characters jumping off bridges, electrocuting and hanging themselves, all in keeping with the film's suicide theme.

"We just hope they don't cause too many accidents," said AfterDark partner Courtney Solomon, who plans to place the signage on telephone poles and trees in major markets.

"Wristcutters”, which debuted at this past year's Sundance Film Festival is an adaptation of a graphic novel.

According to Comic Book Resources,

The film follows a group of young adults stuck in purgatory after committing suicide. The group embarks on a "Wizard of Oz"-style road trip, stopping at a magical camp run by an eccentric man (Waits) on their way to meeting the messiah (Arnett). Fugit will play a heartbroken member of the group, and Sossamon plays a hitchhiker who claims that her fate is all a big mistake

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Comments

[Ryan Thomas]

Ok now this I love!

The THREAT of marketing IS marketing. It says where forward thinking and the man won't let us be free. It says no one understands you indy comic book guy, we should connect, we are trying to get a message to you. A hip edge one, but no one understands us as well.

No way in this Boston PD, VW Jumper age is anyone going think for a minute that they are going to do this for real. But the threat of doing it sends a crystal clear message.

BRILLIANT!